The Perfect Pitch – Key #5 to Successful Sales Presentations
Key #5 – Do a Q & A Rehearsal
You want to make your presentation highly interactive with your prospects. Your #1 objective is to gain as much understanding as possible about their business goals, what they are planning to do to achieve them and how your expertise fits into that process. More questions from the prospects are better. Someone should write out the handful of questions that the prospect is likely to ask and the answers to those questions. Pay particular attention to your weaknesses vis-a-vis the competition and make sure you have strong, confident answers.
Key #6 next week.