The Perfect Pitch – Key #2 to Successful Sales Presentations
Key #2 – Know Your Prospect
Why is it that we spend so much time understanding who we are and what we offer and so little time learning about the prospect that we are planning to convert into an important client?
The Rule of Three applies here, too. Before you walk into that meeting, make sure you know three things that are key to getting that prospect’s business. And, again, memorize them, communicate them to your entire team and don’t come home if you haven’t addressed each of these key needs with your prospect.
Key #3 coming next week.